Art Direction, Concept, Illustration, Design, Motion
Corona hit everyone. And everything close to brand experience live was canceled for the year out. Luckily we can reach our clients with online webinars etc. For this mini-series, we wanted to challenge the way you usually experience a webcast. Which is normally the speaker's own webcams in 16:9 format placed somewhere on the screen if it is fancy, Here we see vertical cropping of the speakers giving a completely fresh look. And that is also helped with the purple backdrops we sent out to them. The webinar was hosted on ON24 where we carefully set up the design so the player window looked great in the room view.
After a lot of name game I found the right title for the show – When Tech Sparks. When that was settled we knew that we wanted an ident trailer for the show. I took the task of modeling the microphone using zBrush and animating everything in Cinema4d. See the final opening below.
And one of my favorite ideas was to get our host to promote the show - talking to clones of himself.
When Tech SparksWebinar concept
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