Public campaign on scrapping cars

Art Direction, Concept, Web design, Film production

Trash the ignorance

This was the second campaign for the Ministry of Environment about car scrapping - building on to the noir universe of the first campaign where we said "Get rid of your dead iron". We knew that the message we were trying to communicate was low interest for the typical Dane. Therefore we created a universe of suspense where the audience got hints of a crime committed only to be surprised in the end by the tagline.  

Miljø_ps web_landingpage i computer
Miljø_ps web_abribus 04

At first glance the layout of the Outdoor looks like a pure type poster. But when you look closer the mystery reveals a black and white image in the text. The campaign lent the visual esthetics from Newspapers.

Miljø_ps web_bus

And there was more


We built a park full of scenes, tents, activities, and kids' playgrounds. Orsted had a visual element called the lifestream so to make everyone more aware of this we made a big wall with a social led screen on one side and an analog sticker wall on the other side. This 'live' sticker wall would represent the participants shared lifestream of the day.


Me in blue. Together with Tobias and Mika and the Milkman.

Selected Works

When Tech SparksWebinar concept

Pakke dk RedesignUx/Ui Design

Out of the OrdinarySocial Media

Heart of BollnäsArt installation

Code of conductIllustration

Star impactUnity VFX

IBM WatsonExplainer Animation

NordeaEVP Campaign

Danske BankInfographic

MiljøministerietPublic Campaign

GEAExplainer film

Mobile PayB2B Animation

IBMExhibition Design

Panzer GeeksGame Art Direction

Burning BearBrand identity design

Take Me HomeProduct design

Ørsted DayExperience design