thumb_nykredit-04

Nykredit

Employer branding

Art Direction, Concept, Gamefication, Flow design

Gamified attention

To help Nykredit get the right candidates to apply for a job we built a tailored Employer Branding Campaign. On chosen schools, we put up a huge custom built wall with a simple game to pull them in. In two distinct advertisements, we show a graduate and a co-worker/mentor. This emphasise that you will be mentored when you start. Nykredit did not look for developers without the capacity to overview a project and see things as a whole. That is why the game we chose was a puzzle type pushing tiles game.

thumb_nykredit-06

No mess

Corona hit everyone. And everything close to brand experience live was canceled for the year out. Luckily we can reach our clients with online webinars etc. For this mini-series, we wanted to challenge the way you usually experience a webcast. Which is normally the speaker's own webcams in 16:9 format placed somewhere on the screen if it is fancy, Here we see vertical cropping of the speakers giving a completely fresh look. And that is also helped with the purple backdrops we sent out to them.  The webinar was hosted on ON24 where we carefully set up the design so the player window looked great in the room view.

player-window
thumb_nykredit-07
thumb_nykredit-02

The campaign proved successful with an large increase of applications.

Selected Works

When Tech SparksWebinar concept

Pakke dk RedesignUx/Ui Design

Out of the OrdinarySocial Media

Heart of BollnäsArt installation

Code of conductIllustration

Star impactUnity VFX

IBM WatsonExplainer Animation

NordeaEVP Campaign

Danske BankInfographic

MiljøministerietPublic Campaign

GEAExplainer film

Mobile PayB2B Animation

IBMExhibition Design

Panzer GeeksGame Art Direction

Burning BearBrand identity design

Take Me HomeProduct design

Ørsted DayExperience design