Art Direction, Concept, Gamefication, Flow design
To help Nykredit get the right candidates to apply for a job we built a tailored Employer Branding Campaign. On chosen schools, we put up a huge custom built wall with a simple game to pull them in. In two distinct advertisements, we show a graduate and a co-worker/mentor. This emphasise that you will be mentored when you start. Nykredit did not look for developers without the capacity to overview a project and see things as a whole. That is why the game we chose was a puzzle type pushing tiles game.
Corona hit everyone. And everything close to brand experience live was canceled for the year out. Luckily we can reach our clients with online webinars etc. For this mini-series, we wanted to challenge the way you usually experience a webcast. Which is normally the speaker's own webcams in 16:9 format placed somewhere on the screen if it is fancy, Here we see vertical cropping of the speakers giving a completely fresh look. And that is also helped with the purple backdrops we sent out to them. The webinar was hosted on ON24 where we carefully set up the design so the player window looked great in the room view.
The campaign proved successful with an large increase of applications.
When Tech SparksWebinar concept
Pakke dk RedesignUx/Ui Design
Out of the OrdinarySocial Media
IBM Security JeopardyUX Design
Heart of BollnäsArt installation
Code of conductIllustration
Star impactUnity VFX
IBM WatsonExplainer Animation
Bridges of SöderhamnArt Pitch
Nykredit Employer BrandingProject type
Mobile PayB2B Animation
Panzer GeeksGame Art Direction
Burning BearBrand identity design
Take Me HomeProduct design
Ørsted DayExperience design