Employer branding

Art Direction, Concept, Gamefication, Flow design

Gamified attention

To help Nykredit get the right candidates to apply for a job we built a tailored Employer Branding Campaign. On chosen schools, we put up a huge custom built wall with a simple game to pull them in. In two distinct advertisements, we show a graduate and a co-worker/mentor. This emphasise that you will be mentored when you start. Nykredit did not look for developers without the capacity to overview a project and see things as a whole. That is why the game we chose was a puzzle type pushing tiles game.


The campaign proved successful with an large increase of applications.

Selected Works

When Tech SparksWebinar concept

Pakke dk RedesignUx/Ui Design

Out of the OrdinarySocial Media

Heart of BollnäsArt installation

Code of conductIllustration

Star impactUnity VFX

IBM WatsonExplainer Animation

NordeaEVP Campaign

Danske BankInfographic

MiljøministerietPublic Campaign

GEAExplainer film

Mobile PayB2B Animation

IBMExhibition Design

Panzer GeeksGame Art Direction

Burning BearBrand identity design

Take Me HomeProduct design

Ørsted DayExperience design